

Paul Charles
Visionary Entrepreneur | Board Advisor | Leadership & Growth Strategist
Paul is a visionary entrepreneur with over 35 years of experience leading senior leadership and director teams to deliver sustainable growth and recurring revenue strategies. A trusted Board Member across multiple industries, Paul has a proven track record of driving business transformation, fostering cultural change, and embedding strong ESG principles within executive teams.
Recognised for his confident and collaborative leadership style, Paul works closely with boards and executives to build strategic alignment and ensure long-term organisational resilience. His “Challenge & Review” approach empowers individuals and teams to create real value, encouraging reflection, accountability, and continuous improvement.
Having worked extensively with both family-owned and corporate organisations, Paul adapts his approach to suit each business environment. He focuses on identifying and amplifying what is naturally right within a business, promoting Strength Based Development as a catalyst for sustained performance and a reinvigorated mindset.
Beyond the boardroom, Paul’s experience as a former professional athlete, private pilot, and multi-business owner shapes his disciplined, results driven outlook. He brings a clear focus, structured methodology, and entrepreneurial energy to every endeavour, inspiring those around him to perform at their best.
Beyond his professional achievements, Paul is a devoted father whose daughter is currently pursuing a PhD in Psychology. A passionate Rugby Union enthusiast, he is a dedicated Sale Sharks supporter and proud sponsor of both the club and an England international player. Balancing his time between London, Norfolk, and Manchester, Paul embraces a lifestyle that reflects both his professional drive and personal warmth. His naturally uplifting nature brings energy and optimism to those around him, inspiring smiles, and laughter even when challenges arise. Paul competes at Hyrox and in doing so raises funds to support the ‘My Names Doddie’ (MND) charity.
Alignment
We are pleased to confirm the renewal of our partnership with Rekeiti Ma'asi-White of Sale Sharks, continuing as his official player sponsor for the 2025/26 season.
As specialists in strength-based leadership development, we recognise that Rekeiti’s focus, determination, and discipline strongly reflect the principles of our Challenge and Review programme—an alignment that resonates with the values we promote to our clients.
Paul Charles, Founder and CEO, commented:
“We believe in unlocking potential through a strength-based approach to leadership. Rekeiti’s journey reflects these values, and we are proud to continue our support as he takes on the challenges of the season ahead.”

